When choosing an airline for traveling within the U.S. or beyond, two well-known carriers frequently come to mind: Is Southwest or Alaska Airlines Better? Although both airlines offer extensive networks across the country, they vary significantly in several aspects. In this guide, we will examine and compare them based on crucial factors such as fare costs, route options, baggage policies, in-flight experience, frequent flyer programs, and more. By reading this guide, you can decide which one is a better option according to your travel needs.
Southwest Airlines | Alaska Airlines |
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Southwest Airlines began in 1967 and quickly became popular for offering cheap tickets and a friendly, casual flying experience. It mainly flies within the United States but also offers flights to Mexico, Central America, and the Caribbean. Instead of relying on big hub airports, Southwest mostly flies direct routes between cities. Some of its main airports include Dallas (DFW), Houston (HOU), Baltimore (BWI), Chicago (MDW), and Las Vegas (LAS). | Alaska Airlines started in 1932 as a small regional carrier and has since expanded to fly all across the United States. Alaska flies to almost every state in the U.S., parts of Canada, and also offers selected flights to Costa Rica and Mexico. It operates using a hub-and-spoke system, meaning most flights connect through major hubs like Seattle (SEA), Portland (PDX), San Francisco (SFO), Los Angeles (LAX), and Anchorage (ANC). |
Southwest Airlines mainly focuses on flying direct routes between cities within the U.S., making it a great choice for budget travelers who want simple and affordable flights. On the other hand, Alaska Airlines provides more extensive coverage, including coast-to-coast routes and strong hubs along the West Coast. Alaska also offers some international flights, giving passengers more options for travel beyond the United States.
Fare and Fee Categories | Southwest Airlines | Alaska Airlines |
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Fare Level | Wanna Get Away (cheapest), Wanna Get Away Plus, Anytime, Business Select, Basic. Every day, fares are usually lower on direct routes. Often have promotions | Saver, Main, First Class Saver fares comparable to basic economy on other airlines Saver fares can be cheap if booked early. |
Change & Cancellation Fees | No change fees, no cancellation fees (if paid, credit for future flights) | Charges for Basic Economy Saver fares if changes are needed |
Baggage Fee | Two free checked bags per passenger | First checked bag free; second bag free on some fares |
Seat Assignments Fee | No seat assignment fees | Seat assignments are available with a fee or for free at certain fares |
Southwest usually gives travelers more benefits included in the ticket price, such as two free checked bags, no fees for changing flights, and open seating without extra charges. While Alaska Airlines can sometimes match or even beat Southwest’s prices, many of the extras, like seat selection, checked bags, or flight changes, often come with additional fees.
Categories | Southwest Airlines | Alaska Airlines |
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Carry-on Baggage | Two free checked bags, up to 50 lbs each, are allowed | One free checked bag with Main and First fares, two free for mid-tier loyalty are allowed |
Checked Baggage | Standard carry-on + personal item is free | Standard carry-on + personal item is free on all fares |
Oversized Baggage | Fees apply for bags over 50 lbs or oversized, as 62+ inches in total dimension.s | Fees for bags over 50 lbs or 62 inches the amount varies |
Southwest is more generous when it comes to baggage, offering two free checked bags to every passenger, no matter the fare. In comparison, Alaska is more limited, as free checked bags are usually only available to frequent flyers or those who purchase a more expensive ticket.
Southwest Airlines | Alaska Airlines |
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Free non-alcoholic drinks, complimentary peanuts, and pretzels. No seatback entertainment screens Bluetooth streaming of movies and TV shows via the Southwest app No alcoholic beverages are included in lower fares; only available for purchase. Generally no power outlets or USB ports onboard Simple, friendly service style | Snacks and non-alcoholic drinks included. Seatback or overhead screens on newer aircraft Onboard Wi-Fi is available on most flights. Complimentary alcoholic beverages on some flights, especially in First Class USB and power outlets are available in Main and First Class cabins More premium options, including upgraded meal/snack options on longer flights |
Southwest keeps things easy and friendly with open boarding and free snacks for everyone on board. On the other hand, Alaska focuses on adding comfort by offering Premium Class seating and a wider range of in-flight entertainment, which can make your flight more relaxing and entertaining.
Southwest Airlines | Alaska Airlines |
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May cancel many flights during major disruptions, like snow, storms, due to aircraft and crew network limits. Often, issues travel credits instead of refunds for cancellations. Less likely to provide hotel or meal vouchers during extended delays. Customer service can be overwhelmed during major disruptions, causing slower response times. | A stronger hub-and-spoke network helps adjust schedules and rebook passengers more smoothly. Usually offers refunds or rebooking options more flexibly. More likely to provide hotel and meal vouchers during long delays. Larger customer service teams and partnerships with hotels may help mitigate the disruption effects. |
Alaska Airlines is generally more consistent and cancels fewer flights than Southwest, which can be especially important if you need your travel plans to be reliable.
Southwest Airlines | Alaska Airlines |
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Known for cheerful and friendly service. Communication: Email or app updates, social media presence. Mixed reviews during large schedule disruptions; customers need to be proactive. | Rated highly for customer service and satisfaction. Known for helpful staff, especially when encountering issues or needing changes. Has a reputation for premium care, with professional and supportive teams. |
Features | Southwest Airlines | Alaska Airlines |
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Loyalty Program Name | Rapid Rewards | Mileage Plan |
Program Type | Points-based | Mileage-based |
Earning Points | Points earned for flight and other benefits, based on fare and distance | Miles earned based on distance flown + fare class |
Elite Tiers | A-List, A-List Preferred | MVP, MVP Gold, MVP Gold 75K |
Elite Benefits | Priority boarding, bonus points, free same-day standby, free checked bags | Priority boarding, bonus miles, upgrades, free checked bags |
Change/Cancellation Fees | No change or cancellation fees | Varies by fare; elite members get fee waivers |
Boarding Process | Open seating with A-List priority boarding | Groups 1-5; priority boarding for elites and premium customers |
In-flight Amenities | Free snacks & drinks, paid Wi-Fi, no power outlets | Complimentary snacks & drinks, paid Wi-Fi, power outlets on many planes |
Partner Airlines | Limited international partners | Extensive global partners via the oneworld alliance |
Upgrades | No traditional upgrades; open seating | Complimentary upgrades for elites on main cabin fares |
Facilities | No dedicated lounges, but priority lanes for A-List | Alaska offers Lounges at major airports, priority check-in |
Mobile App | Southwest app with booking, check-in, and Rapid Rewards tracking | The Alaska Airlines app with booking, check-in, and mileage tracking |
Unique Perks | No blackout dates, points never expire | Companion fare annually for credit card holders |
Both Southwest and Alaska have great programs. Southwest’s Companion Pass is one of the best benefits for flying within the U.S. Alaska’s Mileage Plan is very flexible and offers good options with partner airlines.
Southwest Airlines | Alaska Airlines |
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Operates an all-Boeing 737 fleet, including 737-700, 737-800, and 737 MAX 8 models. This simplifies maintenance and training, offering operational efficiency and consistency. Known for high utilization rates and strong reliability across its fleet | Operates a mixed fleet comprising Boeing 737 Next Generation (NG) and 737 MAX aircraft, along with Airbus A320 and A321 Neos. This diverse fleet allows flexibility for route planning and capacity management but requires broader maintenance and training programs. Focuses on modernizing the fleet with fuel-efficient aircraft to reduce operational costs and environmental impact. |
Both Southwest and Alaska Airlines follow strict Federal Aviation Administration (FAA) guidelines and have strong safety records. Neither airline has had any major accidents in recent decades, showing their commitment to passenger safety. Both airlines perform routine maintenance on their planes and consistently receive high safety ratings from aviation organizations, making them reliable choices for travelers.
Southwest Airlines | Alaska Airlines |
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Book your flight online through Southwest’s official website, mobile app, Southwest Airlines sales office, or at the ticket counters. Book early, especially for Wanna Get Away fares It is recommended to check in online 24 hours before departure through the mobile app or their website. To know more regarding booking, check-in, baggage policy, in-flight services, and more, you can visit their website or contact their customer service at 1 (800) 435-9792. | Make a reservation through the Alaska Airlines official website, with the help of a mobile app, a travel agency, or at the ticket counters at the airport. Booking can provide the best fares. You can check in online in advance to avoid the airport hustle. While having any issue or doubt, do not hesitate to connect with the airline’s representative online through their website or call them at 1 (800) 252-7522. |
Choose Southwest if you | Choose Alaska if you |
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Want low-fare travel within the U.S. Prefer no fuss, no bag fees, no seat assignment stress. Value flexibility, free changes, cancellations. Travel with family or groups and want to sit together easily. Want to earn the Companion Pass for free travel with someone. | Fly frequently between West Coast cities, or across the U.S. with connections. Want assigned seats, legroom in Premium seating, quieter cabins. Value inflight entertainment and in-flight Wi‑Fi. Want flexible award redemptions, one-way, stopovers, and partners. Appreciate a reliable travel experience with professional service. |
Southwest and Alaska are both great airlines, but which one is best depends on what you care about. If you want affordable tickets and flexible options, Southwest is a smart choice. If you prefer a comfortable, reliable experience, especially on the West Coast, Alaska is a better fit. Pick the airline that matches your requirements.
Southwest Airlines is cheaper and often has discounts, perfect for saving money. Alaska Airlines is a bit pricier, but it gives a more traditional flying experience with extra comfort options.
Both airlines have great loyalty programs. Alaska Airlines’ Mileage Plan is known for allowing you to earn and use miles easily, especially with international partner airlines. Southwest’s Rapid Rewards is ideal for U.S. travel, with flexible points and no blackout dates when booking flights.
Alaska Airlines has a larger route network, especially on the West Coast and to Alaska, plus extensive international connections. Southwest has a broad domestic network with a focus on key U.S. cities and a growing presence internationally.
Alaska Airlines is generally considered to provide a more premium experience, including complimentary snacks and drinks, and better seat comfort. Southwest offers a more basic service but includes free checked bags and no change fees.
Southwest Airlines stands out by allowing two free checked bags per passenger, which is rare among U.S. carriers. Alaska Airlines charges fees for checked bags unless you have elite status or credit card benefits.
Both airlines have good reputations for punctuality, but Alaska Airlines generally scores slightly higher in on-time arrivals and fewer cancellations compared to Southwest.
Southwest is a popular choice for families because it includes free checked bags, doesn’t charge change fees, and has open seating for easier boarding. Alaska offers assigned seats and more premium features, but you usually have to pay for checked bags.
Alaska Airlines typically offers personal device streaming with movies and TV shows on many flights, along with Wi-Fi. Southwest provides Wi-Fi on most flights but has a more limited entertainment selection, often requiring streaming to your own device.
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